What files should a logo designer deliver?

The short answer: the standard deliverables

For a typical logo project, the client should receive the logo in every lockup and colourway they will need, in both vector and raster formats, plus the basic facts about colour and type.

Our guide to logo files for clients covers formats and folder structure in detail. This page is about scope: what belongs in the deal.

How the deliverables change with project size

"Often" and "sometimes" are exactly the items that cause disagreements at handoff. Whatever you decide, write it into the proposal so both sides know what is coming.

What is usually extra (and fair to charge for)

• Editable source files (Illustrator, Figma, Affinity). These let the client change the logo, so many designers price them separately or hand them over only with a full rights transfer.
• Extended guidelines. Imagery, tone of voice, layout grids and templates go beyond a logo project.
• Extra formats on request, such as EPS for an old sign-cutting setup, embroidery files or animated logos.
• Applications: business cards, signage, packaging, slide templates, merchandise.
• Later changes: new colourways, a new lockup or a re-export after the project closes.

None of these are wrong to include for free. They just need to be decided before the project starts, not argued about after the invoice.

Files are not the same as rights

Delivering the files and transferring the rights are two separate things. A client can hold every file and still not own the copyright if the contract doesn't say so. Spell out in your contract:

• whether copyright is assigned to the client or licensed to them, and when (usually on final payment);
• whether you may show the work in your portfolio;
• who is responsible for font licences and any stock elements. Most font licences don't allow you to pass the font files on, so tell the client which fonts to buy.

This is general information, not legal advice. For anything high-value, have a lawyer review the contract.

Deliverables wording you can adapt

A deliverables clause removes most handoff surprises. Adapt this to your project:

Final deliverables (on receipt of final payment):
- Logo in 3 lockups: primary, secondary, icon
- Each lockup in 4 colourways: full colour, black, white, one-colour
- Formats: SVG, PDF (vector), PNG at 500/1000/2000 px, JPG
- Favicon set (16, 32, 180, 192, 512 px + SVG)
- Brand guidelines (PDF): logo usage, clear space, minimum sizes,
  colour values (HEX/RGB/CMYK/Pantone), typography
- Editable source files: [included / available for $X]
- Delivered as one organised ZIP via download link

Listing file counts and formats feels pedantic, but it is what lets both sides agree the project is finished.

If you are the client: what to ask for

• Vector filesSVG and PDF of every version. Without them, every printer will ask you for "the vector".
• A white version with real cut-outsFor dark backgrounds and photos. Check it on a dark slide.
• The icon on its ownFor your favicon, app icon and social profile picture.
• Colour codes in one placeHEX for screens, CMYK and Pantone for print.
• Font names and licencesSo your team and your web developer use the same type.
• A short usage guideClear space, minimum size and what not to do.
• Clarity on rightsDo you own the copyright, or have a licence? It should be in writing.

Frequently asked questions