LOGO PACKAGE CHECKLIST From https://usebrandpack.com/logo-package-checklist/ 1. PREPARE THE ARTWORK [ ] Text converted to outlines [ ] Strokes expanded where they must scale [ ] Clean paths: no stray points, empty groups, hidden layers, off-artboard objects [ ] One artboard per lockup, cropped to the artwork, same padding on each [ ] Brand colours set as named swatches [ ] Final version approved by the client in writing 2. EXPORT THE GRID (lockups x colourways x formats) Lockups: [ ] Primary [ ] Secondary [ ] Icon Colourways: [ ] Full colour [ ] Black [ ] White (reversed) [ ] One-colour Formats, for every lockup and colourway: [ ] SVG [ ] PDF (vector) [ ] PNG 500 px [ ] PNG 1000 px [ ] PNG 2000 px (transparent) [ ] JPG (solid background) [ ] EPS only if a printer asks = 3 lockups x 4 colourways x 6 files = 72 logo files 3. FILES BEYOND THE LOGO [ ] Favicons: 16, 32, 180, 192, 512 px PNG + SVG favicon + site.webmanifest + head tags [ ] Social: profile pictures (icon) and covers for each network the client uses [ ] Colour values: HEX, RGB, CMYK, Pantone in one document (+ CSS / tokens for developers) [ ] Guidelines PDF: clear space, minimum size, colourway rules, misuse [ ] Typography: font names, weights, where to license (not the font files) [ ] "Start here" file at the top: README or HTML preview saying which file to use where 4. QUALITY CHECKS [ ] White versions checked on a dark background: cut-outs are transparent [ ] PNGs checked on a coloured slide: no white box, no halo [ ] SVG opens in a browser, PDF opens in a PDF reader [ ] Smallest sizes (16 px favicon, 500 px PNG) still read [ ] File names: brand-lockup-colourway-size, lowercase, hyphens, no spaces [ ] Folder paths short enough to unzip on Windows [ ] No .DS_Store, drafts or working files in the ZIP [ ] Downloaded and unzipped on another machine, a few files opened 5. SEND IT [ ] One ZIP, one link that won't expire for weeks; keep your own copy [ ] Handoff email: what's inside, which file for which job, who gets what [ ] Final invoice paid; copyright or licence terms stated as agreed Brandpack generates the whole package from your logo SVGs, in your browser. First brand free: https://usebrandpack.com/?ref=checklist